Sudden rise in thefts worldwide is driving the Home Security Industry globally. Asian countries are observing an exponential growth.
We never
know when a bugler strikes , lurking around a house and waiting for a perfect
opportunity to relieve a homeowner of his or her valuables. In any event where
a criminal manages to bypass security a home owner can still make it difficult
for him by concealing all the expensive items, say research analysts at Allied
Market Research. In addition, researchers analyzing the share size and growth opportunities in the home security solutions
market explain that many DIY kits can also help homeowners secure their assets.
Today, the United States leads when it comes to burglaries and thefts.
So what are market players upto ?
Courtesy:
#homesecurity
What’s driving the home security
solutions market?
Approximately
65% thieves or buglers use force to enter a house and gain access to the
valuables. Furthermore, surprisingly over 25% enter the houses through windows or
unlocked doors. Many homeowners are exploring the functions and advantages of
wireless home security solutions market nowadays. That’s because over 20% of
the thieves were reported cutting the alarm wires before they entered the
house.
As per the
FBI, the dollar loss due to burglary in the United States alone is close to
$2,185. Besides this, Bureau of Justice Statistics Special Report reveals that
about 28% of the home owners were present when the buglers entered the house.
Home security
solutions market prospect
Today the home security solutions market consists of the
security services, mechanical security as well as electromechanical solutions.
The value of the security industry is believed to be over $ 249 billion. The
segment in which major brands such as Robert Bosch GmbH, Control4 Corporation,
Allegion PLC, and others are active accounts for over 12% of the total
industry. The private residential category accounts for approximately 25%.
Home security
solutions market sales across regions
North America is known for investing about twice as much on
different emergency exit equipment as the Europeans. Moreover, North Europeans
tend to spend approximately three times as much on advanced security locks for
residences as North Americans. Besides this, the automatic doors are common in
both the United States and other countries located in Europe. The demand for
evacuation solution is equally high in the United States and Europe.
In addition, the technology paradigm is shifting from
mechanical to advanced electromechanical. The smart locking category is
significantly growing in the residential segment. The sales of home security
solutions in South Korea have been boosted by the presence of prominent brands
in the country. A wide range of home security solutions such as video security
systems was launched in the United States, United Kingdom, Scandinavia, and
Australia last year. But the lock industry still looks fragmented, worldwide.
The home security solutions market across different nations is highly consolidated
as many companies are family–owned.
Rise of DIY Home
Security Solution Industry
Today, there are many DIY
options available in the market that can save the home owners a lot of cash
and time. And unlike conventional security solutions, these advanced systems
have several advanced features. Users can not only use the camera in the DIY
home security kits to record the activities when a dog walker shows up but also
gets an alert when carbon monoxide levels increases. Many of these kit
manufacturers are known to provide a peace of mind by offering 24 –hour
monitoring.
One of the most popular home security product is the Piper
NV. The device is basically a camera –based system that can easily and
effectively connect to an Android or an iOS smartphone. Second is a motion
–detecting, advanced night –vision camera called Canary. In addition, Panasonic
consists of two weatherproof outdoor security cameras in its do-it-yourself
kit. The product is available on panasconic.com
and Amazon.com for approximately $299.
Watch what DIY home security products can offer
Competitive
landscape of the home security solution market
The market place especially in India is growing. In a
recent incident, Snapdeal made a bold move by entering into an exclusive
collaboration with Godrej
Security Solutions. As a part of this deal,
officials from Godrej Security Consulting Services would be visiting customers
of Snapdeal and conduct a thorough need –assessment. The officials will further
suggest different measure to make homes secure. The market shares of Nortek
have been rising after the company announced a $2.8 billion merger. Melrose has
finally acquired the company and gained an access to Nortek’s home security
solutions as well as ventilation. Commenting on the recent merger Michael
Clarke, the chief executive officer at Nortek said, "We are very pleased
to have reached the proposed agreement with Melrose Industries, which
represents a significant premium for our shareholders." He further
explained, "We believe this transaction will be a positive for our
employees and customers alike”. The agreement will create new opportunities for
Godrej lockers too.
Home security gets
better with technology advancements
Where most customers
buy their home security solution?
Home security products are out there, but unfortunately
most customers are unaware of where to purchase these from. Approximately, 30%
of the United States customers know where to purchase the smart home solutions
or services from. This figure has often raised concern among the product
developers. Customers have an access to several award-winning home smart
security solutions through the global network and with the help of fully
trained resellers. These authorized resellers will help customers select from
the best of the products, whether it is for your home or business.
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