Individual and team sports and fitness activities are on the rise, globally. The trend towards healthier habits, emergence of new sports, adoption of an active lifestyle, increasing incomes in developing countries and popularity of physical fitness activities amongst women are factors driving the sports and fitness clothing market. The growing trend of casual wear in the workplace and rising demand from teenagers also serve to fuel market growth. The growing emphasis on product performance and comfort is also a driving force of the industry; it has contributed to the rising demand for premium, high quality sportswear that is also fashionable. In order to design new styles of clothing and widen their product lines, sports clothing companies are collaborating with fashion designers. This has led to a number of mergers and acquisitions in the market. Friction reduction, lightness, stretching ability, water resistance and temperature regulation are some innovations in fabrics, which will influence the market.
