Meat alternatives, to 590 billion yen market in 2020

Meat alternatives seems to be the business of the future expansion. According to the report of the Allied Market Research February 2 2016 replacement of the market of meat in 2020 has been predicted that will go up to 5900 billion. Average annual growth rate in 2015 to 2020 is 8.4%. In fact, in Europe in 2014, that has increased the consumption of various foods using meat alternatives (from the diet to snacks), accounting for market share of about 39% of overall sales market. Not only the soy meat, seitan and tofu, other made ​​from a variety of vegetable food substitute meat is released, it went is consumed. Especially for the health, it seems there is a high possibility of a more hit of gluten-free products.