The smart appliance market had achieved little success since its introduction a decade ago but its revival now seems to be on more solid ground. The smart appliances which is seen as a niche segment, is predicted to enjoy robust growth from 2015 to 2020 because of many favourable circumstances.
First, in the last decade consumers have evolved and quickly adopted new technology products, as seen by higher adoption of smartphones, growing familiarity with touch controls and the world of apps, and access to the internet. Consumers seem to be more inclined, despite some concerns and reservations, to embrace these connected technologies, new applications and functionalities that the technology will bring - as long as they find the right price-to-value balance.
First, in the last decade consumers have evolved and quickly adopted new technology products, as seen by higher adoption of smartphones, growing familiarity with touch controls and the world of apps, and access to the internet. Consumers seem to be more inclined, despite some concerns and reservations, to embrace these connected technologies, new applications and functionalities that the technology will bring - as long as they find the right price-to-value balance.
